Encouraging healthier and more sustainable habits

In WP3 we’re focused on boosting motivation to use tools like RecipeWatch App, which support the preparation of healthy and sustainable meals at home. We aim to empower people to make better choices with the help of behavioral science.

What we’ve done so far:

•  Completed a literature review exploring behavioral interventions based on social influence and social norms
•  Compiled a list of potential interventions to encourage positive behavior
•  Finalized criteria for selecting interventions to be included in our upcoming Megastudy
•  Collaborated with pilot partners to identify top recipes and gather their recommendations for making them healthier and more sustainable

What’s coming next:

• Expert assessment of proposed interventions
• Pre-testing intervention messages to evaluate clarity and potential impact
• Integration of insights from WP2 to refine our approach
• Launch of the Megastudy to test interventions at scale

Stay tuned for more insights as we put behavior change into action!